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SignalB2B Outbound Copywriting
Available for new projects this week • 48-hour delivery

Most cold outreach gets ignored.
I write copy that gets replies.

I help high-ticket B2B companies start real conversations. Short 55-word cold emails for sales teams, and interactive message ads for LinkedIn. No generic AI templates, no corporate fluff. Delivered in 48 hours.

Written directly by Will • Google Docs handoff • will.signalb2b@gmail.com

Cold Email Sequence Preview 58 words
From: Will <will.signalb2b@gmail.com>
To: Sarah Jenkins <s.jenkins@datacore.io>
Subject: datacore pipeline

Hi Sarah, noticed you lead sales development at Datacore.

When scaling outbound, keeping rep calendars filled with qualified pipeline without burning through your prospect list is usually the immediate bottleneck.

We built a 55-word plain text cadence that booked 41 enterprise demos for CloudSecure in 60 days without adding SDR headcount.

Open to taking a look at how this would look for Datacore?

Best,
Will

58 words. Zero links. Zero tracking pixels.

Reads in 12 seconds on mobile and lands in the primary inbox.

£6 to £30

Cost Per Qualified Lead

Direct response LinkedIn message ads tested on £1k to £10k high-ticket offers.

40%+

Average Open Rate

Sustained open rates on cold email sequences using plain text and lowercase subjects.

2% to 5%

Positive Reply Rate

Reaching CEOs, Managing Directors, and VPs with soft permission asks.

5+ Years

Direct Outbound Experience

Campaigns executed across tech, agencies, and a 20,000-contact medical database.

How the 55-word cold email works.

The most common question founders ask: "If your emails are this relevant, do my reps have to spend 20 minutes researching every prospect on LinkedIn?"
No. You only need a standard spreadsheet with First Name and Company Name.

01
Targeting

Relevance by job role, not awkward personal stalking

If your list has 300 Operations Directors, you don't need to know what university they attended or what they ate on vacation. You just speak directly to the operational headache they all share at 9am on a Monday morning.

"Hi {{first_name}}, noticed you lead operations at {{company}}."

Upload takes 10 seconds. Works with the standard First Name and Company Name fields already in your CRM.

02
Follow-Ups

A 22-word follow-up that drives 30% of replies

Most replies never come from the first message. They come from touch two: a fast, polite bump that leans into the problem and offers a quick 1-sentence proof story. It requires zero manual rep time.

"Worth sending over the 1-page breakdown on how we solved this for CloudSecure?"

Short, respectful of their time, and threaded directly beneath the original email.

03
Handoff

Paste into your sequencer and launch

Delivered in a clean Google Doc. Simply copy and paste the cadence into Instantly, Smartlead, Apollo, HubSpot, or standard Outlook. Upload your basic CSV and start generating pipeline.

InstantlySmartleadApolloHubSpot

Your sales reps never write cold outreach from scratch. They only reply to warm, interested buyers.

Why short plain text wins.

The difference between cold email that gets deleted and cold email that starts a conversation.

The 210-word marketing pitch 210 words • Spam Risk

Subject: Synergistic Growth Opportunities for Datacore

Dear Sarah, I hope this email finds you well! At ApexGrowth, we provide industry-leading AI-powered omnichannel pipeline infrastructure.

We work with leading Fortune 500 enterprises to streamline go-to-market workflows through synergistic enablement. Our patented machine learning algorithm has generated millions in ARR.

Do you have 30 minutes on Tuesday at 2pm EST for a quick discovery call? Here is my Calendly link: [Tracking Link]

×Sounds like an automated marketing blast
×3 paragraphs of self-centered corporate bragging
×Demands 30 minutes of a stranger's day with zero trust built
×Tracking link triggers spam filters and lands in junk
The SignalB2B Cadence 58 words • Primary Inbox

Subject: datacore pipeline

Hi Sarah, noticed you lead sales development at Datacore.

When scaling outbound, keeping rep calendars filled with qualified pipeline without burning through your prospect list is usually the immediate bottleneck.

We built a 55-word plain text cadence that booked 41 enterprise demos for CloudSecure in 60 days without adding SDR headcount.

Open to taking a look at how this would look for Datacore?

✓Reads in 12 seconds on mobile
✓Focuses directly on their headache
✓1-Sentence concrete proof
✓Low-friction permission ask

Need a cold email cadence engineered for your offer?

4-step sequence + 5 subject lines + deliverability checklist. Delivered in 48 hours.

Book Cold Email (£500) →

How the LinkedIn Ad System works.

Why sponsored message ads outperform feed ads on high-ticket B2B deals. Arrives directly in your prospect's message inbox with interactive choices and native lead forms.

01
Placement

Direct to their message inbox

Sponsored posts in the feed get scrolled past in a fraction of a second. Message ads appear directly in your prospect's message inbox on their phone, triggering a personal push notification.

Delivers a sustained 50% to 65% open rate inside LinkedIn.

02
Engagement

Interactive response buttons

Instead of forcing a single generic link, we write interactive response buttons. Prospects click to explore the exact angle that matters to them, whether that is proof metrics, course curriculum, or pricing.

Giving prospects control removes friction and increases interaction.

03
Conversion

Native 1-tap lead capture

When a prospect taps an option, LinkedIn's native lead gen form instantly auto-fills their verified corporate email and direct telephone number from their profile. They submit in 1 tap without leaving LinkedIn.

Zero landing page bounce, zero fake work email addresses.

Campaign Benchmark

Tested on £1k to £10k Executive Offers

Consistently producing verified B2B leads between £6 and £30 CPL across professional training, high-ticket services, and consulting.

Built for B2B companies selling high-ticket offers.

If your typical deal size is £1,000 to £50,000+ and your buyers are busy people who hate spam, the human psychology is identical.

High-Ticket Services

Agencies, consultancies, commercial advisory

Professional Education

Executive training, leadership courses, mini-MBAs

Manufacturing & Industrial

Custom packaging, precision tooling, equipment

Wholesale & Commercial

Retail supply, commercial travel, distribution

Sell in a different industry? As long as your target clients are business owners, directors, or senior managers who check email on their phone, the 55-word system works.

Simple, flat-fee pricing.

Choose the standalone copy system your outbound pipeline needs today. If you want ongoing copy iteration across both channels, partner with us monthly.

Cold Email Outbound For Sales Teams & SDRs

55-Word Cold Email System

£500 / $650 USD

One-time flat fee • 48-hour delivery

A complete 4-step cold email cadence for sales teams sending via sequencers like Instantly, Smartlead, Apollo, or Outlook. Engineered to bypass modern spam filters and trigger immediate replies on mobile.

  • ✓ 4-step plain text sequence: Hook, Asset Drop, Bump, and Breakup
  • ✓ 5 lowercase subject lines tested for 40%+ open rates
  • ✓ Standard spreadsheet setup using only First Name and Company Name
  • ✓ 2026 technical deliverability guide to protect your domain health
  • ✓ Delivered in Google Docs with 7 days of unlimited revisions
Book Cold Email System (£500) →

Delivered in 48 hours • 7 days unlimited revisions

LinkedIn Paid Messaging For Marketing & Demand Gen

LinkedIn Ad System

£580 / $750 USD

One-time flat fee • 48-hour delivery

Interactive conversation ads that arrive directly in prospect message inboxes inside LinkedIn Campaign Manager. Uses low-friction response buttons ("Find out more" / "Not interested") to qualify buyer interest, capturing verified phone numbers and corporate emails.

  • ✓ Multi-branch decision tree script with interactive button choices
  • ✓ Native lead gen form copy that auto-fills verified phone and email
  • ✓ Direct response messaging angles built on £6 to £30 CPL benchmarks
  • ✓ Campaign Manager setup guide with seniority and job function targeting
  • ✓ Delivered in Google Docs with 7 days of unlimited revisions
Book LinkedIn Ad System (£580) →

Delivered in 48 hours • 7 days unlimited revisions

Multi-Channel Retainer Option 03

Monthly Outbound Partner

£1,950 / $2,500 monthly • Rolling agreement

Dedicated outbound copywriting partner testing angles and iterating copy across both email sequencers and LinkedIn message ads every week. For companies wanting continuous multi-channel pipeline growth.

✓ Copywriting across both cold email sequences and LinkedIn message ads
✓ Weekly angle testing: fresh hooks, buyer triggers, and objection playbooks
✓ Strategy sync via Google Meet or async Slack review
✓ Flexible rolling retainer with zero lock-in (14-day notice)
Apply For Monthly Slot

2 partner slots available this month

How an engagement works

01

Brief & Audience

Fill a brief questionnaire or join a 20-min Google Meet to walk through your offer, ICP, and current outbound roadblocks.

02

48-Hour Google Doc Delivery

Receive your complete plain text sequence or message ad tree with psychological notes explaining why every sentence was chosen.

03

Refine & Launch

We refine during 7 days of unlimited revisions until you are completely happy, then you paste straight into your software and launch.

Which option matches your pipeline?

Fixed flat rates with zero hidden costs.

48h Delivery • 7 Days Revisions

Cold Email System (£500)

Primary Channel: Cold email sequencers

Tools: Instantly, Smartlead, Apollo, Outlook

Lead Format: Inbound email replies to your reps

Turnaround: 48 hours via Google Docs

Revisions: 7 days unlimited edits

LinkedIn Ad System (£580)

Primary Channel: LinkedIn Sponsored Messages

Tools: LinkedIn Campaign Manager

Lead Format: 1-tap verified corporate phone & email

Turnaround: 48 hours via Google Docs

Revisions: 7 days unlimited edits

Monthly Partner (£1,950/mo)

Primary Channel: Both email & LinkedIn Ads

Tools: All sequencers + Campaign Manager

Lead Format: Both inbound replies and paid leads

Turnaround: Continuous weekly testing & copy iteration

Revisions: Ongoing weekly iteration

Frequently asked questions.

Everything you need to know before working together.

Are the Cold Email and LinkedIn Ad services separate?
Yes, completely separate. The 55-Word Cold Email System (£500) is built specifically for outbound sales and SDR teams sending cold emails through sequencers like Instantly, Smartlead, Apollo, or Outlook. The LinkedIn Ad System (£580) is built specifically for marketing leaders and founders running paid sponsored messaging inside LinkedIn Campaign Manager. You can purchase either as a standalone 48-hour deliverable. If your business wants ongoing copy across both channels, choose the Monthly Outbound Partner package.
Do my reps need to spend 20 minutes researching every prospect?
No. That is the number one trap in cold outreach. When reps spend 20 minutes looking up someone's college sports team, it feels awkward and it destroys your sending volume. We anchor the observation around their job function and industry. You only need a basic spreadsheet with First Name and Company Name. It runs across 500 or 5,000 prospects without any manual research.
What sending tools and platforms do you support?
Our copy works in every cold outreach platform: Instantly, Smartlead, Apollo, Lemlist, HubSpot, Salesloft, Outreach, and LinkedIn Campaign Manager. We format the copy so your team can copy and paste it into your campaigns in five minutes.
What do I actually receive when I order a system?
You receive a clean Google Doc within 48 hours. It contains your full 4-step sequence (or LinkedIn conversation ad script with lead form copy), 5 tested subject lines, spreadsheet variable tags, deliverability guidelines, and notes beside every line explaining why each sentence was written.
Why plain text instead of styled HTML emails with our logo?
Because when was the last time a real person sent you an email with a glossy marketing banner at the top asking for a quick chat? Styled marketing emails immediately get routed into the Spam or Promotions folder by Google and Microsoft. Plain text looks like a personal note from a peer, which protects your domain and gets opened.
What if we need tweaks after you deliver?
Every project comes with 7 days of unlimited revisions. We will adjust the copy until you and your sales team are 100% confident sending it.
Can we speak on Google Meet or is this fully asynchronous?
Whichever you prefer. Most clients prefer asynchronous delivery via Google Docs and email for maximum speed. But if you want to jump on a quick 20-minute Google Meet to talk through your offer, target audience, and objections, we can do that anytime.

Want a free rewrite of your current pitch?

Send me your current cold email or LinkedIn message. I will tear it down and send you back a punchy 55-word version within 24 hours. Zero pressure, no sales call required.